How has Express Media become one of the direct response industry's top long form media buying agencies? The birth and growth of this vibrant and successful company can be traced to its founder, Lisa Bodlak, a direct response media buying icon. Lisa began her media buying career in 1990, after graduating from Cal Poly San Luis Obispo with a business degree. She worked for Katie Williams, as a media buyer at Williams Television Time, Inc. for eight years until the company was sold. In 1999, Lisa founded Express Media in Folsom, CA, and built an illustrious career.
Having relocated from Southern to Northern California with a newborn son, Lisa was standing at a fork in the proverbial career road. With the encouragement from her husband and best friend, Bruce, Lisa opened her one-woman "media buying shop" from a spare bedroom. She built a reputation of taking any product, new or old, and making it a success. As a result, over the next two years, Lisa added four employees, and moved operations into the family garage. Lisaâ€™s thriving business outgrew the house; in 2002, it relocated to El Dorado Hills. In December 2007, Express made yet another big move into their current headquarters in Folsom which now accommodates Express Media's 30+ employees.
Express Media's exponential growth hasn't been only a product of dedication and industry knowledge and experience; the company also distinguishes itself from its competition due to the workplace culture that Bruce and Lisa have created for their employees. They are committed to bringing the right people to the team and investing in their personal and professional growth. "Bruce and I spend an incredible amount of energy in identifying the right people who will complement the Express Media culture. Then, encourage them to become all they can be," says Lisa. Express Media's high integrity work environment fosters trust between employees and management, a supportive attitude and a willingness to think collectively. With such a cohesive and enthusiastic business environment, it is no wonder that Express Media plans and buys media for the top direct response companies in the industry.